Digital images can contain information invisible to the human eye, but very valuable: these are called EXIF data and can also include the GPS coordinates of the exact place where the photo was taken.
In this guide, we explain how to:
- Read EXIF data to geolocate a photo
- Use online tools to find a place starting from an image
- Understand when geolocation data is not available
What does it mean to geolocate a photo?
Geolocating a photo means pinpointing the exact spot on a map where it was taken. This is only possible if the photo contains GPS coordinates in its metadata (EXIF).
Photos taken with smartphones automatically save this information if geolocation is active. Those edited or sent via social media often lose it.
How to view the EXIF data of a photo
On computer
- Windows: right-click on the photo → Properties → Details
- macOS: open the photo with “Preview” → Tools → Show Inspector
On smartphone
- Android: use apps like “Photo Exif Editor”
- iPhone: swipe up in the Photos app to see the map
How to find a place starting from a photo
If EXIF data is not present or not visible, you can use AI-based tools:
- Google Lens: identifies monuments, landscapes, and signs
- Google Images o TinEye: finds similar images already online
- Pic2Map e Exif.tools: read coordinates if available
Also read: Find the place from a photo
Geolocation and privacy
Many social networks automatically remove EXIF data. If you receive an image from WhatsApp, Facebook, or Instagram, it is likely that it no longer contains GPS coordinates.
Is it possible to manually add geolocation?
Yes. You can insert coordinates into a photo using:
- GeoSetter (Windows)
- ExifTool (multi-platform)
- Photo Exif Editor (Android) or Metapho (iOS)
FAQ
How can I know where a photo was taken?
Check if the image contains EXIF data and GPS coordinates. If not present, use tools like Google Lens to visually analyze the scene.
Do photos automatically save the location?
Only if taken with geolocation enabled. Some devices or apps may not include this information by default.
Can I geolocate a photo received from WhatsApp?
Probably not, because WhatsApp removes EXIF data for privacy. Ask for the original via email or visually analyze the photo.
Is it legal to identify the location of someone else’s photo?
Yes, for personal or informational use. If you share the location online, make sure you are not violating the privacy of other individuals.










